Five Brands of 2019
The Five has 5 imperative principles: 1. Suits 2. Attention to detail 3. Limited quantities 4. All seasons proof 5. Handcrafted with care. These fundamentals are the foundation of Copenhagen brand, The Five. Established in 2017 with the philosophy that every woman needs that “go to” outfit in her closet, their staple is a trouser with a double breasted blazer, that can be worn any time or place. The brand is fast becoming a cult classic and one to keep an eye on.
Launched by the son of J. Crew boss Mickey Drexler, and former Madewell design director Somsack Sikhounmuong, Alex Mill is all about staples done right. What began with the perfect men's shirt developed into a loyal following of customers who were looking for good design and quality. The brand now replicates the exact same product category for women too.
Charlotte Knowles London
Her clients include the Hadid sisters and she only graduated from Central Saint Martins in 2017 but Charlotte Knowles is fast becoming one of the buzziest designers in London. Building a brand that celebrates femininity and sex-positivity through deconstructed corsets, bras, underwear, and swimwear silhouettes, Charlotte Knowles, together with her partner Alexandre Arsenault, are quickly becoming London’s most provocative young designers.
Aimé Leon Dore
Aimé Leon Dore, is a lifestyle, sport and ready-to-wear brand based in Queens, New York, which focuses on simple yet powerful design, which has driven to create timeless work by portraying an aesthetic that is uniquely their own. With past collaborations with the likes of Timberland and Woolrich, the brand celebrates its fifth anniversary this year and one to keep on your radar.
Korean-born, London-based designer Rejina Pyo is an advocate for diversity within the fashion industry, casting women of all races and ages for her first SS18 runway show in September 2017. Since then, she has received a nomination at the 2018 British Fashion Awards for the British Emerging Talent Womenswear Award and was also placed on WWD's 40 of Tomorrow list.