SS18 Trends - The Round Up

It has almost been like an electoral headquarters at the Freedom office this week. Rather than discussing politics, budgets and the welfare of the country, we have been debating our favourite trends from the Spring/Summer 2018 collections. After a lot of debates and divided opinions, we have come to our conclusion.

Dazzling Summer
If you intend on saving your sparkles for the festive season then think again. Across the SS18 collections, sequins and glitter ran riot. Starting with the very first show in New York, which saw Gigi Hadid strut down the catwalk for Tom Ford in ruffled gowns complete with opulent sequin sleeves, shimmering pieces have been a focus in SS18. Sparkle did not just come in the forms of sequins but glitter too. Victoria Beckham showed what could be the shoe of the season; available in a heel and flat, the ‘Harper’ shoe is sequin encrusted and comes in a turquoise or silver sparkle. Gucci also delivered a masterclass in Milan, not just in speckle sequins but in larger, round circular ones too. Sequins of all shapes and sizes made up gowns, jackets, turbans and tights.


Romantic Ruffles
This season, where there were models, there were ruffles. New York, London, Milan and Paris all agreed that the tousled aesthetic will be big in the season to come. Of course labels such as Alexander McQueen and Giambattista Valli opted to continue their love affair with the ruffled look, but even the clean-cut brands wanted in on the frou-frou action. Balmain and Chloe showed dresses, blouses, tops and skirts all adorned with sexy frills and ruffles, in styles ranging from glam to ethereal to sophisticated and sometimes even a touch pastoral.

Printed Story
From the Queen of Hearts at Dolce & Gabbana to Annakiki's critique of smartphones and social networks, from Andy Warhol's pop art and Vogue magazine covers at Versace to American comics at Prada - references to culture were in legion on the SS18 runways.

Flower Power
Floral prints are brighter and bigger than ever in the SS18 collections. Colourful blooms and natural florals are seen in mini and XXL versions. At Zimmerman, head-to-toe blooms adorned blouses and trousers finished with embroidered buttons whilst Jeremy Scott turned his models into walking flowers at Moschino.

Forever Fringe!
The New York shows kick-started the fringing trend, with models at Marchesa and Ulla Johnson sashaying down the runways in layers of tassels. Calvin Klein also experimented with fringing; think fringe tassel accessories in all shapes and sizes. Fringing also hitched a flight to Paris, where we saw Loewe combine outerwear with the loose threads of material. At Celine, a more elaborate use of layered fringing brought an essence of movement to stylish dresses. Fringing did not escape the arms of Christopher Kane, where the esteemed designer applied silk fringing to shoes.

Plastic Fantastic
Spring showers were tackled by plenty of designers this season. Appearing everywhere from Isabel Marant’s high shine jumpsuits to Olivier Rousteing’s latex dungarees, translucent pencil skirts and knee high boots for Balmain, the alternative material made surprisingly enjoyable appearances across many collections. This was all topped off by Karl Lagerfeld’s plastic accessories; think see-through boots, hats, gloves and bags. Umbrellas are officially out.

Bigger, Bolder, Better
For SS18 many brands emphasised their house logo through accessories, a big trend for the new season. From the likes of Dior’s bucket and flap bags, to Mui Mui’s leather clutches, both offering a simple but effective approach to branded accessories. We also saw Fendi handbags with branded metallic hardware finished with a ‘F’ print wrapping the entire bag – similar to the Dioraddict flap bag shown at Paris. If you’re proud, shout it loud, we say!