How to launch a career in beauty
Cosmetics, skincare, hair styling, fragrances, salons, spas; the list goes on, but it’s safe to say the products and services that make up the beauty sector are truly endless. In an industry that shows no signs of slowing down, we look at the elements of retail beauty and what the expectations and requirements are to launch your career.
The role of a retail artist is a creative one where you’re expected to demonstrate your artistry on clients. From foundation matches to full face makeovers, you will execute the seasonal lead looks created by the brand’s cosmetic creative director; you’re the go-to person for clients who are looking to buy into the brand.
Beauty brands are looking for candidates who either have counter experience (department store or boutique) or have been previously brand trained. Makeup artists who freelance and have experience in editorial, media or with an impressive client portfolio are also excellent candidates for the role. To become a retail artist, we would either advise candidates to start as a beauty consultant (see below) or to enrol in a makeup course so that you’re qualified.
A beauty consultant is a much more sales driven role. Whilst you’re the face of the brand, you’re expected to meet the sales targets of the business which will be set by the manager. You’re expected to provide the highest levels of customer experience whilst increasing key sales metrics I.e. items per transaction (IPT) and basket size.
Previous experience in retail and a genuine passion for beauty is imperative; you must show you’re passionate about driving sales whilst acting as a brand ambassador. Starting as a beauty consultant is an excellent gateway role if you want to become a retail artist. If you’re looking to work within department stores, getting hired by the brand is not enough; you’ll also need to pass store approval.
A much more specialist role where qualifications are required. As a beauty therapist you will be able to perform a basic to advanced skin analysis and work with advance technology such as laser therapy. This role will require you to have in-depth knowledge of different skin types, as well as key beneficial products and ingredients to aid any skin conditions or skin concerns a client might have.
To qualify to become a beauty therapist or skincare specialist, you’ll need a National Vocational Qualification (NVQL) 1- 4. Generally, level 1 and 2 are theory based with 3 and 4 being much more advanced levels.
We are working with a number of beauty and fragrance brands and have several temporary retail positions available. Should you be interested, please contact Breeze Morris for more information: [email protected] | +44(0)20 7734 9779