Harvey Nichols Renamed Holly Nichols

Having launched their new campaign, “Let’s Hear It For Girls”, celebrating all women, Harvey Nichols have temporarily rebranded themselves as Holly Nichols for the entirety of September. To also mark the refurbishment of the first-floor of their department store in Knightsbridge, the brand has replaced the illuminated ‘Harvey Nichols’ sign at the front of their store with ‘Holly Nichols’. They have also rebranded their shopping bags, signage and other collateral as well as renaming their website and social channels to comply with the temporary branding.

Having refurbished the first floor of their famous Knightsbridge store, ‘Holly Nichols’ will boast four floors dedicated to women’s ready-to-wear, stocking brands such as Chloé, Calvin Klein and OFF-WHITE. Throughout the month, the brand will be hosting in-store events such as trunk shows, talks and brand parties.

Deb Bee, group marketing & creative director at Harvey Nichols, said: “We are incredibly excited to unveil our Holly Nichols campaign – a month of events celebrating women, those who have inspired us in the past, and those that continue to do so today. Our Knightsbridge flagship now has four floors dedicated to womenswear – and we’ve ramped up our range of our beauty services to suit women’s often demanding lifestyle…Our newly refurbished first floor is shopping heaven with collections from the world’s best-loved designers, selected for their quality of design and make. We’ve created a shopping experience for our female customers like no other.”