Dries Van Noten x Mytheresa.com
Dries Van Noten has launched an exclusive collection on German etailer Mytheresa.com, making it the first time the Belgian designer has collaborated with an online retailer. The news comes just weeks after Spanish luxury giant Puig bought a majority share stake in the business.
“I am very happy that this, our first collaboration online, is with Mytheresa.com. The fabrics and prints of these garments have been exclusively created for this limited wardrobe. I feel they capture the essence of the collection” said Van Noten, in a joint statement.
The collaboration is not uncommon for Mytheresa.com, who have also teamed up with brands like Max Mara, Prada and Zimmerman. President of Mytheresa.com, Michael Kliger, said in a statement, “It just makes us very proud, that a brand with such a unique DNA collaborates with us for the first time. It is a very special moment for us”.
Seven pieces from the designers Autumn/Winter 2018 collection will be exclusively available on the ecommerce website. Inspired by ‘Outsider Art’, the pieces juxtapose different materials and fabrics and include faux-fur jackets, scarves, denim jeans and bright coloured shirts.