Bloom & Wild Receive £15m Investment

Piper, a private equity firm based in London, have invested £11m in flower gifting outlet, Bloom & Wild. The funding will enable Bloom & Wild to continue its takeover of the UK flower gifting market, as well as sustain its international expansion into Europe. Piper’s investment into the firm is also being supported by existing angel investors MMC Ventures and Burda Principal Investors, who make the total ventures £15m.

Started in 2013, founders Aron Gelbard and Ben Stanway have been regarded as gifting pioneers for the concept of ‘letterbox flowers’. To date, the company has shipped over 50 million flowers across the UK, France and Germany with revenue doubling year-on year since 2016.

Jax Unsworth from Piper, who will be joining the Bloom & Wild board, said: “The global flower gifting market is ripe for disruption and we believe Bloom& Wild’s proposition ticks all the boxes for both gifters and receivers. Aron has built an outstanding senior management team to propel the business through the next stage of growth and ensure the brand continues to be market leading on all fronts.”

The investment comes just a month after the gifting company’s latest collaboration with London’s Liberty. Bloom & Wild teamed up with the department store by releasing five stunning bouquets inspired by Liberty’s most famous prints. Patterns from Liberty’s Tana Lawn, Phoebe and Jo, Rachel, Elysian Day and Ciara all graced the collection. The collaboration sees each seasonal bouquet, priced from £36 - £50, matched with a bespoke Liberty Print box.