Having a personal website is fast becoming an imperative – even for full-time employees, and especially in the creative and technical industries. But what to include?
While many people may be tempted to simply list their CV, a website gives scope to show much more, and can act as handy supporting materials for your resume.
Use a platform such as Wix or Squarespace if you want to get going quickly and easily. WordPress sites can be slightly more convoluted, but there are a vast array of plugins and themes that can make your site stand out from the crowd.
1. Links to your (professional) social media accounts
Make sure that you link the relevant accounts – but be selective. If you’re a designer then Instagram is probably relevant, but Facebook should generally be left well alone. LinkedIn is obviously vital – and now’s a good time to go through your profile and make sure that everything is up-to-date and looking ship-shape.
2. Examples of your work
Make examples of your work available for people to see. Also – this doesn’t just extend to creative types. Links to projects your you have worked on, or even reports in the press to company successes that you were part of, all go to show off your capabilities. You might also want to include a downloadable pdf – so as to make your work easily sharable.
3. A brief work biography
This is not so much as CV, more of a professional “about me”. It doesn’t have to include all the places you have every worked, but should include key milestones, qualifications and big-tickets clients. Not the time for personal information or stories of your childhood…
4. Any awards you may have won
A list of any professional awards you may have won adds a degree of reassurance for future employers and clients – don’t be shy, tell the world about your achievements!
If past employers or clients are kind enough to lend some words of support, your personal website is the perfect place to show them off. You could also repurpose any endorsements that you have been given on LinkedIn and include them here as well.
6. Contact information
Don’t go overboard – and do bear in mind that once your information is out there – it’s out there. You may be best creating a form – that way people can get in touch without spreading your email address far and wide. In doing this you could also add free CAPTCHA functionality that stops bots from spamming you.
7. A short description of what you do
Last but certainly not least, we all have our certain niches. Treat this as a mission statement about what you do and how this helps your clients or employers – this way future associates can better envisage how you can benefit their organisations.